Section 1 - Crafting the core value prop

Step 1:Understand the product

1. What if your product really is in the business for ?

• Doubtbuddy is a 24×7 instant academic doubt resolution app for students from class 8th to class 12th mainly focussing on JEE/NEET.
• Doubtbuddy is essentially in the business of making education more accessible and efficient for students by leveraging technology to solve there academic problems and enhance there learning experience.

2. What problem does your product solve ?

Doubtbuddy mainly solving these problems

• No one to solve student doubt in odd hours
• Students need to wait for hours to get there doubt solved.Even after a prolong waiting they are not satisfied with the query resolution.
• Students hesistate in asking doubts in front of whole class.
• 85% of students in India are not satisfied with the current manner of how traditional methods of getting there doubts solved

3. What are some customer benefits?

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• Instantly there academic doubts gets solved.
• Doubts get solved in a personalised manner.
• There privacy gets protected.

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4. How is your user currently solving the problem?

• 18% ask a friend
• 13% search online
• 8% ask teacher
• 61% do nothing
  85% of the students responded that they are not satisfied with the current solution they have.

Step 2: Define Job to Be Done of your brand

1. Is your producr operating in a new category or an existing category

Doubtbuddy is operating in an existing category.

We are different from our competitor in these ways

• Personalised mode of solving doubts - leveraging LLM to solve student doubts.
• Students can folllow up when they recieved soution in a step by step manner.
• Go to market - is not directly to students , partnering with edtech companies , schools , coaching institues to solve there student doubts.
  
  
  What we are optimizing for ?
• Response time -how quickly student is getting resolution of there doubts
• Accuaracy - currently our model is accurate as high as 95 % accuracy.
• Detailing of solution - model generating answer need to be broken down in to steps by steps with a high detailing on each step.

2. Is your Product push product or pull product ?
   Doubtbuddy is a pull product , our users are looking for doubt resolution apps over internet and they install doubtbuddy app through high ASO.
   Doubtbuddy JTBD were - since is a new product in an existing category
   Distinctivenes ,Preferneces and Trust
   

Step 3 : Understanding your user (define ICP)

• Demographic Characteristics:
  1. **Age**: Primarily students aged 13-18 years, typically from middle school to high school.
  2. **Educational Level**: Students in grades 8-12 preparing for school exams, board exams, and competitive exams like JEE, NEET, and other entrance tests.
  3. **Location**:
  - Primarily located in India, especially in regions with high student populations.
  - Emphasis on Tier 2 and Tier 3 cities where access to quality educational resources may be limited.
• Psychographic Characteristics:
  1. **Goals**:
  - Achieving high scores in school and board exams.
  - Securing admission to prestigious colleges through competitive exams.
  2. **Challenges**:
  - Difficulty in understanding complex STEM subjects.
  - Limited access to quality tutoring or coaching centers.
  - Need for instant solutions to doubts and continuous practice.
• Behavioral Characteristics:
  1. **Learning Style**:
  - Prefers visual and interactive learning methods.
  - Frequently uses digital platforms for study resources and doubt resolution.
  2. **Technology Usage**:
  - Regularly uses smartphones and has access to the internet.
  - Comfortable using educational apps and websites for learning purposes
  3. **Engagement**:
  - Actively seeks out supplementary educational resources beyond school textbooks.
  - Regularly practices problems and seeks solutions for doubts in real-time.
  
• ### Socioeconomic Characteristics:
  1. **Income Level**:
  - Middle-class families who are willing to invest in their children's education.
  - Students who might not afford expensive coaching classes but can access affordable online resources.
  
• ### Additional Characteristics
  1. **Parental Involvement**:
  - Parents who are proactive about their child’s education and seek supplementary
  resources to aid their child's learning.
  2. **Language Preference**:
• - Students who prefer learning in their regional languages alongside English, which Doubtbuddy supports.

Step 4 : Articulating the core value prop

For students from class 8th to class 12th who are looking to get there academic doubts resolution , Doubtbuddy is 24×7 academic doubt resolution app that solve student doubts instantly in a personalized manner

Section II : Find your brand wedge

Step 1 : Answer 5 core questions

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1. What are some category insights?
   No one able to solve student doubts - instantly , personalized
2. What are the top problems the category is suffering from
   Main problems - no one able to solve doubts of students in a personalised way.
   clear gap how current players are addressing student doubts.
3. What are user problems

Step 2 : Define your brand a wedge

If category perception is that student will clear there academic doubts with there teachers in class/coaching institutes and the user pain point is that teachers don't have the time to solve there doubts and hesitates in asking doubts in front of whole class , then Doubtbuddy will always prioritise students doubts will always resolved instantly , correctly and in a personalised manner.

Step 3 :How will your brand look ?

I am your buddy but not close friend

Step 4 :How will your brand speak ?

I am supportive but not pampered

Step 5 :How will your brand behave ?

I am transparent but not unambigiously transparent

Section III: Apply brand on & off the product

Step 1 : Take screenshots of the following

1. All your performance marketing ads
   

2. All your social media posts/content
   
   
3. Landing page - check - https://doubtbuddy.com/
4. All onboarding screen
   
   
5. Free trial user experience screen
   

6. paid customer product screens
   
7. Renewal/repeat purchase screens
   https://www.figma.com/design/Qncqhs32TfvLHEGc6SXwaG/Android-App-UI?node-id=5161-40&t=kvIYHCCGB4dYGdCd-0

Step 2 : Apply the brand footprint to changing copy across every single touchpoint

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Step 3 : Apply the brand footprint to visual design across every single touchpoint

https://www.figma.com/design/Qncqhs32TfvLHEGc6SXwaG/Android-App-UI?node-id=0-1&t=kvIYHCCGB4dYGdCd-0

Step 4 : Apply the brand footprint to how you behave with your users

1. Your privacy policy
   https://doubtbuddy.com/privacy-policy
2. Your refund policy
   15 days refund
3. Your spam policy
   Mail us at community@doubtbuddy.in - we will delete PII as well as you can unsubscribe us anytime

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